Optimizing Your Blogger Title For Search Engine.

Optimizing Your Blogger Title For Search Engine.

Search Engine like Google, Bing, Yahoo, MSN etc help drive traffic to your blogs or sites. Higher the search engine ranking, the more traffic you get and the more you earn. So, its very important for you to optimize your blog as much as possible for the search engine crawlers. Even if you do everything right, it won't guarantee you no. 1 spot in search engine rankings. But it will surely make your blog appear in the first couple of pages of search engine results. This post is just one of the many optimization techniques that will help you improve your search engine ranking.

All search engines first looks for the title and page link and then it looks for the content. To improve search engine ranking we need to optimize the title. This optimization is applicable to Blogger blogs. But ideally, this should work with other blogging platforms as well. By default the title is "Blog Name: Blog Post Title". It looks something like the the following:

For optimization, the "Blog Post Title" should come first and then the "Blog Name". It will look something like the following:

Take a backup of your template before making any changes to it. Go to Layout >> Edit HTML. Click on "Expand HTML Widget". Then search for the following line of code:

<title><data:blog.pageTitle/></title>

Replace the above line of code with the following line of code:

<b:if cond='data:blog.pageType == &quot;index&quot;'>
<title><data:blog.title/></title>
<b:else/>
<title><data:blog.pageName/> | <data:blog.title/></title>
</b:if>

Click on "Save Template" and you are done.